Stockon / PostNL
A startup grocery platform, incubated within Dutch postal company PostNL, that predicts and automatically places customers' recurring orders.
Building an online grocery platform from scratch that predicts and places customers' next orders.
Online grocery shopping, predicted
Built a complete online grocery platform that predicts and places customers' next orders.
Defined the vision, direction and technology of the startup and online platform. Guided the team through crunch-time to a first release followed by frequent mini-releases, pivoting when needed to ensure the best market fit. Introduced analytics to make decisions based on data instead of gut feeling.
Reduced the first release to the absolute minimum to meet a tight release deadline.
