Lamb,
nor ham.

A specialist insurance advisor that turns complex cover questions into clear, tailor-made solutions for private and business clients, with independent, personal advice.

Led the end-to-end design and delivery of a new digital insurance storefront, automating policy applications for a new player in the Dutch market. Coordinated a complex partner ecosystem — front-end, rules engine and back-office — around a high-stakes migration of nearly 500,000 legacy records. Ran a program reset to realign the roadmap and developed phased go-live scenarios to protect the launch date.

One of the Netherlands’ leading professional football clubs, competing at the top of the national and European game, with a renowned youth academy and wide-ranging social programmes.

Created a 5-year digital strategy roadmap including product vision, roadmap and KPIs. Started execution of the next Supporters app (three apps reduced to one) and delivered a specially-branded championship year website under tight time constraints. Coached two junior Product Owners who went on to assume full responsibility.

A shared-mobility provider running a network of electric mopeds in cities — a flexible, sustainable alternative to traditional urban transport.

Streamlined internal operations to optimise moped availability and improved the product development process as felyx scaled from startup to scale-up. Provided iterative 4-month product plans focused on business value, profitability and cost-savings. Formed and professionalised the product team.

A streaming-technology company giving traditional operators and OTT providers a new way to deliver media content to set-top boxes and TVs.

Took AppCloud — a virtualised Android OTT TV platform — from a well-defined proof of concept to production at the first US customer. Scaled from tens to hundreds of thousands of users within 3 months of launch.

A nationwide network of around 800 independent Dutch pharmacies offering medication, health advice and care under one shared brand.

Rebuilt the medication app for 800 pharmacies with user data and privacy at the core. Led multi-disciplinary teams across design, development and testing; made app data available generically, improving the website and personal dossiers as a side effect.

The Netherlands’ best-known public-transport journey planner, combining every national train, bus, tram and metro timetable into one door-to-door travel advice service.

Completely redesigned and rebuilt the Netherlands’ most-used public transport app. Strict agile principles, phased roll-out, zero issues in production. Decreased in-app advertisements while increasing gross revenue.

Two of the Netherlands’ best-loved cultural institutions — Naturalis, the national natural-history museum in Leiden, and Madurodam, the miniature park in The Hague.

Released four museum apps from a single shared architecture on a limited budget — each with distinct branding and a premium look and feel.

A startup grocery platform, incubated within Dutch postal company PostNL, that predicts and automatically places customers’ recurring orders.

Defined the vision, direction and technology for a startup grocery platform that predicts and places customers’ next orders. Guided the team from concept to first release, introducing data-driven decision making along the way.