Feyenoord Digital
One of the Netherlands' leading professional football clubs, competing at the top of the national and European game, with a renowned youth academy and wide-ranging social programmes.
A 5-year digital strategy and the first Dutch football streaming platform — built during a championship season.
Feyenoord's digital strategy for app and web
Created Feyenoord's digital strategy roadmap for the next 5 years, including product vision, roadmap and KPIs.
Based on the digital strategy, execution of the next version of the Feyenoord Supporters app was started, reducing the landscape from three apps to one. The digital strategy also encompassed a digital transformation of the Feyenoord website to act as gateway to personal fan engagement.
The 2022-2023 run for league champions brought technical challenges, and within very tight time constraints I helped design, develop and launch a specially branded league champions website to handle the commercial success.
Amidst these deliveries a groundbreaking product, first of its kind in the Netherlands, was launched to a large audience: Feyenoord ONE, the exclusive, on-demand Feyenoord video content platform
Two junior Product Owners that I coached while at Feyenoord have since assumed responsibility of the digital strategy, the Feyenoord app and the website.
